Sunday Blog: The importance of marketing a business

first_img Close Forgot password? Please put in your email: Send me my password! Close message Login This blog post All blog posts Subscribe to this blog post’s comments through… RSS Feed Subscribe via email Subscribe Subscribe to this blog’s comments through… RSS Feed Subscribe via email Subscribe Follow the discussion Comments (13) Logging you in… Close Login to IntenseDebate Or create an account Username or Email: Password: Forgot login? Cancel Login Close Username or Email: Password: Lost your password? Cancel Login Dashboard | Edit profile | Logout Logged in as Admin Options Disable comments for this page Save Settings Sort by: Date Rating Last Activity Loading comments… You are about to flag this comment as being inappropriate. Please explain why you are flagging this comment in the text box below and submit your report. The blog admin will be notified. Thank you for your input. +4 Vote up Vote down Citizen · 397 weeks ago I think you hit the nail on the head Cueball. I, too, wondered of their hours, etc & why there wasn’t a sign, along with a Facebook site & emails sent out to people locally. It may not have saved the businesses, but it would definitely have put it “in your face” all the time. Report Reply 0 replies · active 397 weeks ago +3 Vote up Vote down Jennifer · 397 weeks ago I absolutely agree Tracy. You said it perfectly. I didn’t discover it until it was almost closing time. Every time we went though, it was a fabulous experience. But you couldn’t help but think “When are they going to put up a sign?”. It does make a difference when you’re driving into town after a busy day, thinking “let’s grab something to eat” and you just start looking at signs because you’re to tired to think. Facebook business pages/websites are also a necessity unless you’ve established your business prior to the technology boom. Even then, you need people talking about you on the web. Thanks for the article Tracy. I wish they could try it again, but this time with a little more advertising. Report Reply 0 replies · active 397 weeks ago 0 Vote up Vote down Linda Ledesma · 397 weeks ago The utilities alone would make most people walk away. Leasing the facility was probably another issue. Running a bar/club opens up a whole other area of issues and problems. _I would venture to say that marketing/ads would have not made much of a difference in the end.The community support was there in the beginning by wanting someone to open the place but in the end the support it needed was not there. When it was the steakhouse people complained about prices, the service, the salad bar, always wanted a buffet, new menu items, wanted gift certificates donated, food donated. wanted you to let them use a room for a meeting but not charge for it. One of my all time favorite comments was …paint the walls and put some new flooring down and it will do wonders for the business. People really need to think about the negative comments in the end The Rock and the Clubhouse 3 made a try at it. Lets see how long it is before someone else takes a try at it and also see how long the next attempt lasts. Report Reply 0 replies · active 397 weeks ago -2 Vote up Vote down notlla · 397 weeks ago I can see why the club house had to close,It`s kind of hard on any bar business, when you have a Wellington police car camped out on your door step every night. ,If they keep up the good work they will be able to close a couple more wellington business. Report Reply 1 reply · active 397 weeks ago +3 Vote up Vote down duane · 397 weeks ago Good thoughts Cue. I hate to see any honest business go out esp. on a bad note. Despite any faults of the Rock I would like to have seen a good place succeed. The Mexican restaurants are nice and the few times we eat out they are a favorite, but sometimes thats not what you want. Report Reply 0 replies · active 397 weeks ago -2 Vote up Vote down anonymous · 397 weeks ago Want the truth? Ok, here’s the truth: Sadly – the town, generally speaking, wants stick-to-the-ribs (and waiste) food. What Wellingtonians will flock to is grease and fried stuff. Anything. Anywhere. Fried chicken, catfish, fried okra, chicken fried steaks, livers, turkey necks, hog knuckles, you name it! And gravy everywhere. Heck, put chicken-fried lard chunks on there, cover them with gravy and watch them line up. A good ‘ol artery clog will bring ’em in. And watch them suddenly have plenty of money. There are how many liquor stores here that survive just fine? The reason restaurants fail is not just marketing, this town wants BAD FOOD that TASTES GOOD… give it to them and you will build a gold mine ! Report Reply 1 reply · active 397 weeks ago +1 Vote up Vote down Mrs. P · 397 weeks ago We drive to Winfield to eat at Nieves about once a week, and there is no doubt that Tudy knows how to run a restaurant. We went to The Rock once. Ok, we’re kinda redneck, but we joked that the salad looked like something we could have picked from the weeds in our backyard. It just looked weird. The roll was awful. The steak was good, but it was undercooked and overpriced. In our minds, “The Rock” was overpriced and we couldn’t afford it. Also, the ambiance wasn’t good. Our table felt exposed; out in the middle of the floor. It was awkward, and the chair wasn’t comfortable. I don’t want everyone around me able to listen into my dinner conversation with my husband. I think if Tudy would open Nieves in Wellington, she’d succeed. Not only that, she’d save us a trip to Winfield each week. My husband always says Wellington’s best restaurant is located in Winfield. Anyway, I’m sorry it didn’t work out for her. Report Reply 0 replies · active 397 weeks ago +1 Vote up Vote down Argonia Fans · 397 weeks ago We loved The Rock. It was clean and the food and service was also good. We will miss it and Tudy. Report Reply 0 replies · active 397 weeks ago +1 Vote up Vote down PHOEBE LORD · 396 weeks ago I am sorry to hear that the Rock has closed. It was a very nice establishment. but probable to nice for Wellington, after all they have settled and patronized Andy”s for the last 100 yrs. And I can think of nothing to say about his food. The prices were fair but look what you got. I no onger live in Wellington, but I want to especially thank Cueball for this service he provides us. I only go to your web site for the latest info.. THANKS AGAIN Report Reply 0 replies · active 396 weeks ago 0 Vote up Vote down Duke Fan · 396 weeks ago Really. You blame this on advertising. I have seen her adds on Channel 5 and 55 for quite a while now. The prices were fair. You might concider the fact that it is hard to run any food business since th minimum wage increased by $2.00 an hour.even prices at McDonalds have increased dramatically. I am not saying I do not like the increase for people but somebody has to pay for it. Therefore small buisinesses are really hard to run and succeed in a small market. Putting up a sign would not have helped much. Traci since you were writing this piece don’t you think you should have asked Tudi or Nate what they thought. Report Reply 0 replies · active 396 weeks ago 12Next » Post a new comment Enter text right here! Comment as a Guest, or login: Login to IntenseDebate Login to Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Submit Comment Subscribe to None Replies All new comments Comments by IntenseDebate Enter text right here! Reply as a Guest, or login: Login to IntenseDebate Login to Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Cancel Submit Comment Subscribe to None Replies All new comments Commentary by Tracy McCue, Sumner Newscow — We’ve had a spirited debate about the closing of “The Rock” and “Clubhouse 3” on this website this week.It’s an essential debate, because the reopening of the old “Wellington Steakhouse” was an experiment that didn’t work out, and one that could define our business climate in the future.Wellington is not the Wellington of 50 years, nor the one of 20 years or even 10 years. All local businesses have to work harder to make in today’s world.Technology has changed the landscape of how we do business and how we conduct our lives. The need to go out and “meet” people – to have a face-to-face conversation with one another – is less prevalent. We are more content to talk with one another through texting, or e-mail, or Facebook, or other social media. I’m not complaining. It is just the way it is.So how does this affect a business like “The Rock” or “Clubhouse 3?” People just don’t go out like they used to. If someone wants to know the gossip of the day, they used to gather in coffee shops and restaurants. Now they just chat on Facebook.Thus a service oriented business such as The Rock, where people gather, has a harder time making it. It’s not just in Wellington. It is everywhere.It’s too bad. When Tudi McCreary decided to open her business she called “The Rock,” she brought something new to Wellington. Her food was good and she provided something different. I had one of the best steaks I ever had eaten. Her fish with various sauces was as good as anything I had ever eaten in Wichita.The atmosphere was classy and I never understood the complaint about service. Every time I was there I had great service.But the restaurant never took off. When I was there, hardly anyone was there – unlike Tudi’s Neives Restaurant where there is always a line to get a table.Some are saying the food was overpriced. Some said it was too upscale for Wellington, etc., etc., etc. We can quibble about that all day and never get a uniform opinion. I’m thinking the building itself may have tremendous overhead which will make it difficult for anyone to make it.But if I was going to pinpoint an essential problem with the business, it was a failure in marketing.The other day, my teenage child and I were trying to figure out a place to eat while the Mrs. was out of town and nobody in their right mind should be subjected to what I have to cook.We couldn’t agree on a place, so I suggested The Rock. He said “what’s that?”I said it’s where the “Steakhouse” used to be. And he said, “oh, yeah,” as if discovering a cure for cancer.And that right there was a problem for The Rock.As we all know teens are not the most observant of people unless it is about them.But the fact it was not in his consciousness was proof The Rock was not making an impact in this person’s life.Tudi and Nate Cornejo, did a tremendous job of refurbishing inside the building, and the outside of it was looking much better.But here was one thing that bugged the heck out of me. When I drove down the road, there never was a sign that advertised “The Rock,” and a marquee below it advertising the latest luncheon and dinner specials. It was hard to tell if the restaurant was open or closed. I don’t think the passer-by traveler would ever think of it being open.And there was never a sign to remind the Wellington dweller that the building was indeed back open while driving by.People are creatures of habit. They get into a routine of eating at one place, visiting a particular group of friends, taking in a movie, going to a ball game, visiting a particular website, running the same errands, etc.The fact that the building had been vacated for over a year before The Rock was ever open did not help things. People had gotten used to the building being closed. When it reopened the citizens had to relearn that it was reopened.No matter how good of product you have, you need to capture the attention of the people.A business, whether new or old, has to continue to remind those they are there for them – and urge them to comeback because there may be a new special or a new menu item. That not only requires a sign, but constant marketing – whether it be on this website, or the newspaper, or the cable station, or through Facebook, or through charitable events, it needs to be continuous.Near the end, Tudi was doing much better in that approach. She ran a “Chefs of Sysco” promotion on this site and I saw an advertisement on Sumner Cable. But obviously it was too late.She closed in late December. It made me sad. Here was a local group who tried something new and opened a complex that Wellington desperately needed open. And it didn’t work out.Local civic leaders, including myself, always preach about doing business locally. And it’s important for people to continue to do so.But like a successful marriage, it has to be a two-way street.A successful local business has to provide the kind of products and service the locals want to have. And it’s important to remind those locals they have the products and services that these same locals want to have.img src=””alt=”” width=”480″ height=”70″ />last_img read more

Vipers strike twice in third to defeat Huskies

first_imgIt was a tough third period for Fort St. John, as the team controlled most of the period’s play, but were unable to slip another goal past Glinnum, who made numerous big saves, especially within the final five minutes of play while his team was short-handed.It was a different story for Sexsmith, as the Vipers managed to score twice in the final frame, with the game-tying goal coming off a fluke bounce off a Fort St. John defender only 35 seconds into the period, followed by a nice, cross-ice backdoor feed with just under five minutes remaining in the game, for a final score of 5-4.Following the emotional game, head coach Gary Alexander said his team needs to maintain their focus and take better control of the puck.“There was a lot of add man rushes out there which turned over (the puck) and caused three goals tonight, and any time you give up three goals on the same type of play it’s going to beat you every time. So we just have some more work to do.”Advertisement Alexander also talked about the play of both Dylan Houle and rookie Cayle Bell, who both showed they are becoming more comfortable in the NWJHL with every game, combining for six points in Thursday’s tilt.“Dylan is getting better every game, I was impressed tonight with Cayle Bell as well, he was a lot more physical tonight than he has been, and Dylan is handling the puck better and skating better every night. We certainly have the talent to be better than we are.”That talent will be put to the test twice more over the weekend, as the Huskies will next welcome the Fairview Flyers to the North Peace Arena Friday evening, for what promises to be a physical, high-intensity hockey game.Friday’s game begins at 8 p.m. It was a great start for the Huskies last night, who put the pressure on the visiting Vipers by scoring the game’s opening goal only 1:32 into the first period. Huskies forward Dylan Houle took a long, crisp breakout pass from Cayle Bell, taking the puck around a Sexsmith defender to his backhand for a partial break away, and pulling a nice move on Vipers tender Braydon Glinnum, sliding it to his backhand and in the net for a 1-0 lead.As the chippy opening period progressed, so did the game’s intensity, as bodies began to fly at one-another, with players taking the opportunity to throw some big body checks at every chance they got.However, the Pups’ lead wouldn’t last, as Sexsmith scored twice in the first, once on the power-play, as a screened point shot beat starting goaltender Travis McLean, while the second was a shot beating him low glove side, to wrap up the first with the Huskies down 2-1.- Advertisement -The second period proved to be the best of the night for the Huskies, as Cayle Bell banged in a rebound 3:38 into the second, tying the game at 2-2, with Dylan Houle getting the lone assist. Just over three minutes later, the combo of Houle and Bell struck again as Houle scored his second of the night off a quick shot in the slot, set up by Bell, to re-take a 3-2 lead.That lead was extended thanks to a power play goal by Robbie Sidhu, after shooting the puck low from the point to beat a screened Glinnum, providing the Huskies a 4-2 lead.The power-play marker didn’t seem to discourage the Vipers, who responded with a second period goal of their own 12:16 into the middle frame, concluding the period with the Huskies leading 4-3.Advertisementlast_img read more